Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
Every industry today is caught up in the marketing revolution and construction is no exception. There are many builders, architects, surveyors and engineers who are sold on the idea of social media and have made it a part of their daily marketing. There are of course the sceptics who feel…
While talking about social media I thought it was about time that we looked at some of the key reasons for using LinkedIn. Only recently I noticed that LinkedIn has signed up it’s 10 millionth UK user. It has become the number one business-related social networking site and boasts over…
I was chatting with an architect just the other day on the phone as I do so often and the conversation got around to using Twitter. “I see you are on Twitter,” I said. “Yes,” he retorted in that voice that is actually saying, I have wasted precious time. Instead…
I was given a brown box as a gift by some very dear friends on my birthday years ago. They were all smiling and those standing around seemed to know what was in the box; except me. I do enjoy opening presents especially when I have no idea what they…
I have worked in the construction industry for long enough to know that one of the most important elements for small contractors and consultants is to receive a steady flow of tender/work enquiries through the door. Whenever I sit down with a new or existing client their expectation is for…
Marketing for those of us in the construction industry continues to be very challenging. It is becoming more difficult to create attention seeking behaviour – of the right kind. Everyone running a business today is vying for our attention because ‘attention seekers’ get the business? Well, yes and no! Let…
As a Building or Specialist Contractor a Blog is an excellent business and marketing tool. Of course you might think that blogging is for those best qualified to write well. I am not convinced about that! However, it may take a little longer to write the first few posts until…
It is May 2012 and the UK is buzzing with anticipation about the Olympics. The excitement has been building for the last couple of years as officials, consultants, and contractors have been working together to achieve a common goal – The 2012 London Olympics! All of this effort is creating…
Construction and Hootsuite In my last post I set out some general reasons why it is worth using Hootsuite to save you time and give you a dashboard to control several social media accounts. Today I want to give you some specific reasons why this same channel can help contractors,…
We have all heard about managing our time on social media because it can become a real ‘time drain.’ Social media channels are increasing in number and that means more time we do not have. Yet when wisdom prevails, we can manage our social media channels by using the right…
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