Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
This is the last in a series of posts about Twitter for those starting out like me. It has been an interesting journey so far and I have gleaned some real lessons from the experience. I have likened this on line networking to a bunch of people; all sorts of…
This series of posts has been about why construction firms should be using Twitter. We have looked at why construction firms have benefited from an on line communications plan using Twitter. We have discovered that using Twitter in your marketing mix is a key ‘networking’ tool that is used to engage with…
If you haven’t read my previous post about why Construction companies need to use this micro-blogging tool in their marketing mix, here it is again. Why Construction firms should Use Twitter In their Marketing Mix. I now want to develop a little about the nature of this amazing tool and…
Why construction firms should be using Twitter Over the last five years, Twitter has proved itself to be an integral part of the online marketing communications plan for thousands of businesses. Construction companies are seeing the need to build Twitter in to their marketing mix. Initial concerns that social media…
Marketing for a Quantity Surveying practice Now that the building and construction industry is slowly beginning to find its feet once more, projects are once again resuming and quantity surveyors will of course be in demand. It has been a very challenging few years and we are not yet…
I am told that in order to reach peak performance in a sport an athlete must go through what is called the ‘pain barrier.’ I understand this in part only because as a young man I struggled with asthma. However, I loved long distance running and found that at some…
Unconvinced? Some social media marketing statistics for cynical construction professionals If you’re yet to be convinced that social media marketing can help grow your construction firm from an unknown local business to a highly respected competitor, here are some statistics which may help you to change your mind (Source: Social…
Handy social media marketing tips and resources There are many “social media marketing” experts and guides out there to help you with your online marketing activities – some even focusing on the construction industry. However, it will inevitably take time to find your feet with your online activity, so in…
Is there a downside to Social Media Marketing? Many construction firms are gradually coming to realise the importance social media marketing can play in their overall marketing plan. Whether the objective is to attract inbound comments on a particular project, make specific connections and build relationships, strengthen your brand or…
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