Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
Having examined why it is important for a construction firm to carry out continued marketing communication, it is of course sensible to point out that not every firm can have its own dedicated marketing team, doing just that. It is also pertinent however, to advise against something which many smaller…
I have decided that every company has a personality which impacts on their marketing. This works both ways; good and bad! Ask others how they perceive your business. Friendly or Unfriendly Helpful or Unhelpful Committed or Half hearted Responsible or Irresponsible Thorough or Cutting Corners Fair or Unfair Co-operative or…
How should construction firms use the Pareto Principle? Vilfredo Pareto was an Italian economist who observed in 1906 that 80% of the land in Italy was owned by 20% of the people. He also carried out surveys on other countries and found similar results. In business we talk about the…
How do you differentiate your construction business? Competitor differentiation is an important aspect of marketing for any business. The objective for ‘differentiation’ in the market place is to develop a position that potential buyers see as unique. But, that is not so easy. What makes you different from the construction…
So, what is social media? Social media marketing is quite simply, a platform by which organisations and individuals can communicate with key industry players and actual or potential clients. Most industries, including construction have long since recognised the power of this medium, but many have been slow to adopt the technology. …
The construction industry, like many other service industries, relies heavily on referrals and networking as a means of gaining instructions. The thought of actually having to go out and network fills many managers with fear and sends them scurrying behind their desks. Swapping a hard hat and clipboard for a…
I want to explore Construction e-procurement on behalf of consultants and contractors and hopefully provide some useful tips to make full use of it. The first type is a register or database which provides you with the opportunity to get on to a Buyers List through a pre qualification…
I have been hesitant about writing this post, probably because I feel unqualified but also because it will be controversial. Yet, I feel compelled to say something simply because this is my work. It is that part of my work that makes me feel inadequate. Why? Because hard working people…
We all know what a Blog is and why Architects, Builders, Painting Contractors and Electrical Contractors et al should have one linked to their website. Read our earlier posts What is a Blog?, What to Blog About?, Good Reasons Why an Architect (or other) needs to Blog and Do Engineers…
Derek Mynott is the Managing Director of a firm of Quantity Surveyors based in Bedford. He kindly agreed to write this blog post for us while working for his old firm, GF Partnership. Honest Tendering A short while ago John sent out a tweet (Twitter message) that gave me inspiration to…
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