Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
I was asked a simple question recently by a painting contractor. “What is a Blog?” Interesting, because I thought he might know. The word ‘Blog’ comes from ‘web log’ which is an on line diary. On this platform you can share your thoughts and activities relating to your construction business…
With the advent of Social Media Marketing, does traditional marketing still have a place? Marketers have for years, preached about the pitfalls of running ad-hoc, singular marketing campaigns which tend to yield few results. They have told us that our marketing plans should contain detailed information about who we’re targeting,…
Construction firms should use Social Media Marketing for one very simple reason – survival. To put it bluntly, your target audience and industry colleagues are out there, waiting for a construction firm just like you to talk to them about the industry in general and specific local projects. They’re more…
I have been asking architects simple questions lately about blogging. The reason for this is two fold, firstly I am convinced that it is a very powerful marketing tool when used correctly and the second reason is I wanted to get some feed back on their views. I am grateful…
I have mixed reactions from construction consultants on the need to add a Blog to their static website (more on that another time). They range from not knowing what a Blog is to thinking that this is probably the domain of others in the know!’ They have neither the time…
Follow Up Appointments This phase of the appointment of following up on your meeting is vitally important. Each step you take in this process brings you closer to the prize. Do it well. When you get back to the office the first thing you need to do is draft a letter/email…
APPOINTMENTS – PRESENTATION The day and time have arrived for your meeting and you are sitting in the office waiting to meet your prospective buyer. Remember first appearances are important so put on your smart rags and wear a tie. A friendly handshake and you are on your way. I have…
A well-qualified sales appointment is a real investment for your company. There are 3 aspects to a meeting. · Preparation · Presentation · Follow up “The best preparation for tomorrow is doing your best today.” – H. Jackson Brown Jnr. Appointments – Preparation This appointment will be with a prospective…
Regardless of the relatively “new” marketing tools now in use, particularly Twitter, Facebook and LinkedIn, word of mouth has always been, and continues to be far and away the most effective method of winning new business. No integrated marketing campaign, regardless of how well planned and executed, will have the…
Over the last 10 years I have worked right across the board within construction marketing for multi-discipline practices in London to specialist firms selling products alongside their services out of an old cow barn. The set up meeting has always been revealing regarding the client’s understanding of marketing. I have…
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