I was asked a simple question recently by a painting contractor. “What is a Blog?” Interesting, because I thought he might know. The word ‘Blog’ comes from ‘web log’ which is an on line diary. On this platform you can share your thoughts and activities relating to your construction business or personal life. It is an excellent medium for Architects, Engineers, Painting Contractors, Builders and anyone working within Construction who wants to tell the market place about their special brand of activity, service or expertise.
It is an essential part of a website because it is interactive and helps drive traffic to your sites when used alongside other tools. Here are a couple of examples of an Architect and another Architect using this medium.
Where Do I Start?
It is not difficult to set up a Blog because there are several options. I want to focus on one that I use called WordPress. It is a brilliant platform, particularly for non-technical people out there. However, we can sort this out for you and updates can be easily made to stay current. Have a look at the FEATURES on WordPress.
Once you have set up your WordPress Blog you can then begin to share your services or products with others on the Internet. Next time I will look at ways in which we can use the Blog.
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