Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
Most of us will have heard the Old Testament story of David and Goliath. Goliath a huge man, nearly nine feet tall, trained in military warfare, armed to the hilt and as hard as nails faced a fearless young shepherd boy named David. What are the odds of David coming…
How to measure social media marketing campaign results Sales and marketing are often mentioned in the same phrase or are treated as one and the same function. However, whereas sales calls upon a specific set of skills which are put to the test when trying to achieve a short term…
I am always on the look out to help construction firms when it comes to reducing the time and cost linked to filling out PQQs. So, I was intrigued when I came across Builder’s Profile (BP) which promises to do just that. After visiting their website I came across this…
Anatomy Of A Website I can remember calling construction businesses over twelve years ago to find out if they had a website. We had a mixture of responses to the question varying from antagonism to an indifference on the subject. So, what happened to change that? *In 2010, 30.1 million…
How you should integrate social media marketing into YOUR construction firm It goes without saying that all businesses, large or small, should have a business plan, so they can plan their sustainability and growth, and measure their success over the short, mid or long term. Your marketing plan should slot…
My wife and I lead what many would call a full life. We always seem to have either family or friends, or both in our home as well as connecting with new people elsewhere. We wouldn’t want it any other way. After all, life is about giving of ourselves, not…
I have just read an article about Usain Bolt, who is currently the world’s fastest man. The article refers to him as the “…relaxed funny guy who makes it look easy.” The article reminds me of my own relationship with social media and ongoing conversations with others who view it…
Following on from my post yesterday about creating a marketing plan of action for small business called “Anyone For Coffee” Su came back to me with a different and very helpful perspective which I really appreciated. Here it is as a bonus. It is so great when networking really works….
Good coffee evokes different responses from me. I will add quickly that I have become quite fussy over the years about my coffee and enjoy a well made filter or cappuccino – ‘espresso coffee with frothed hot milk or cream’ Just to prime you if I visit your office. At…
Relationally Cool I have read with interest lately the commentary about the use of the telephone for making contact with prospective work providers. Some say that ‘cold calling’ is of no value and in certain cases, I would agree because of the way the call is handled. My response to…
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