Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
Blogging for Engineers is a structurally sound idea. Period! In fact, it would be a valuable exercise to calculate the load and conclude for yourself that the benefits to your business can be quite substantial. Puns aside, I could not find too many Engineers using the power of the Internet…
Mr Architect – the world awaits you…….and Mrs, Miss, Ms and Master… Social Media is both fascinating and daunting, creating a sky rocket of activity amongst business people in the last few years. Fascinating because of the wonder of the visible functionality and daunting because of the learning curve and…
Using Twitter in your marketing mix as a building contractor is vital if you are wanting to network with potential work providers. One of the key questions to answer is who to follow and how to find them. 1. Use a directory like Twitter Search to find the right people…
Let me introduce Business Coach Natalie Ekberg who I met on Twitter recently. She is a qualified business and personal life coach. She has both the qualifications and the experience as you will see. After all, she has moved countries on 5 occasions in the last 15 years. I would…
How is the construction industry incorporating social media? Without doubt, some organisations working within the construction industry are still viewing social media platforms (Facebook, LinkedIn, Twitter) as simply a tool for the “marketing people” – at best as a way of keeping up with what’s happening within the sector and…
Have you read Richard Branson’s blog or do you follow him on Twitter? Interesting question you might say but how do I end up being compared with a serial entrepreneur? The answer to that is quite simple. The headline was the hook and made you curious and the answer is…
There is a point for you in this metaphor! Walking in to a large supermarket is best done armed with a shopping list that clearly identifies what it is you are going to buy! That’s my experience anyway! Without that list I could spend hours walking around the aisles aimlessly…
The title has been taken from a short story written by Alan Sillitoe in 1959. It is the story of a young teenager named Colin Smith who lived and grew up in Nottingham. His family were poor and his prospects were very limited apart from his main interest in petty…
In this economic climate ‘Tender enquiries’ are difficult to come by and so you will need to ensure that every opportunity is used to the full. Using a Tender Register is vital if you are to maintain a record of all your enquiries in one place. The Register will give…
I thought I might have left writing about Twitter for a while but somehow I got caught up again with this brilliant networking tool and decided to ramble along with it. Followers and Leaders Marketing has been evolving rapidly over the last few years and unfortunately leaving many behind. There…
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