Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
With the advent of Social Media Marketing, does traditional marketing still have a place? Marketers have for years, preached about the pitfalls of running ad-hoc, singular marketing campaigns which tend to yield few results. They have told us that our marketing plans should contain detailed information about who we’re targeting,…
Competitor differentiation is an important aspect of marketing for any business. What makes you different from the construction firm situated at the other side of town? Why should potential clients come to you, rather than them? Many construction firms make the mistake of dropping their prices in an effort to…
Without doubt, some organisations working within the construction industry are still viewing social media platforms (Facebook, LinkedIn, Twitter) as simply a tool for the “marketing people” – at best as a way of keeping up with what’s happening within the sector and firing off marketing messages into the ether, at…
You may or may not notice basic mistakes when reading through promotional literature, adverts or website copy. Spelling errors, punctuation in the wrong place or grammatical nightmares rear their ugly head on a daily basis – and are noted. A prime example recently was of some construction work taking place…
This excerpt from “Future Shock” by Alvin Toffler provides us with a current and fascinating insight into where we now find ourselves in the 21st Century. The Information Age has created more ‘overload’ than we could have imagined. I speak with people every day who are stressed and complain they…
Over the last few years, as the purpose behind social media marketing became clearer and its advantages became more widely known, more and more “networking” sites have sprung up all over the internet. Gradually, social networking sites have become increasingly niche, turning what is often a static website into a…
The format for every sales letter is pretty much the same. There is some argument in the industry, however, whether or not a short, snappy and targeted letter will engage the recipient more than a 5 page wordy epic. We tend to favour the short, snappy variety of sales letters…
How do you differentiate your construction practice? Competitor differentiation is an important aspect of marketing for any business. What makes you different from the construction firm situated at the other side of town? Why should potential clients come to you, rather than them? Many construction firms make the mistake of…
Aspects of an Architect’s Website With the majority of people now turning to Google and other search engines when sourcing a supplier, instead of directories and phone books, it has never been more important for any organisation to have an online presence. In the case of a firm of architects,…
Do architects and engineering practices really need a blog? After all, if you’re a competitive firm of architects or engineers, you already have a website, right? A blog, on the other hand, is simply a more informal “web log” (hence the name)- a chance to jot down a few thoughts…
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