Over the last few years, as the purpose behind social media marketing became clearer and its advantages became more widely known, more and more “networking” sites have sprung up all over the internet.
Gradually, social networking sites have become increasingly niche, turning what is often a static website into a “hub”. Most industries now have their own dedicated networking sites, including the construction industry which you might want to view – tCn and ConstructionExchange
However, for social media marketing to be truly effective, all you need to do is visit the largest watering holes – the largest watering holes in this instance being Twitter, LinkedIn, Facebook and YouTube. The list grows all the time! So, which are the best Social Media sites to use?
The BEST site to use is the one which best suits your skills and reaches your target audience!
Software tools have now been developed which allow the user to pinpoint the types of people which would be useful for them to build a relationship with, one of the best being Twellow. For instance, simply by typing in “Property Developer, UK” into the Twellow search engine, you will find a number of UK-based individuals, who could well form part of your target market. Follow them, drop them a quick Tweet telling them who you are and why you want to make contact, and you’ve laid the foundations for a potentially profitable relationship.
The largest social networking sites such as Twitter, LinkedIn and Facebook have all realised that they have an individual part to play in making contact and are now fully integrated with each other, making life much simpler for marketers and small business owners; and campaigns that are much more effective.