Blogging The word ‘Blog’ comes from ‘weblog’ which is an online diary. You can share your thoughts and activities relating to your business or personal life through this medium. It is an excellent system for publishing and can be used by Architects, Engineers, Painting Contractors, Builders and anyone working within…
I am often asked how the construction industry is incorporating social media into their marketing plan. In all honesty, I think the jury is still out on this one. However, Social Media in business is certainly growing at an exponential rate. In the last couple of years, construction companies are…
What does your job as a construction manager entail on a daily basis? Meeting with planners and architects? Reviewing structural plans? Making budget estimates? Preparing progress schedules? Sound familiar? And whereabouts in this list does reviewing your strategic marketing plan appear? If you do indeed have a strategic marketing plan,…
It is always good to sit around the table with a new client. There is a feeling that this is a clean start, a new day and there is a certain buzz or energy that creates an expectation amongst us. How long does the enthusiasm last for? Questions are always…
Marketing In the Upturn Although the economic situation is looking considerably brighter, all industries are being cautioned that we are certainly not yet out of the woods, with further budget cuts and insolvencies still taking place. Research undertaken following on from the 1991 recession has proved that companies who maintain…
I have felt to break from my subject of ‘marketing’ in this post to speak personally about an issue which really concerns me. It seems to touch everyone’s life in some way or other. I think about this subject often so if you are open minded please proceed… “Beware the…
Every industry today is caught up in the marketing revolution and construction is no exception. There are many builders, architects, surveyors and engineers who are sold on the idea of social media and have made it a part of their daily marketing. There are of course the sceptics who feel…
While talking about social media I thought it was about time that we looked at some of the key reasons for using LinkedIn. Only recently I noticed that LinkedIn has signed up it’s 10 millionth UK user. It has become the number one business-related social networking site and boasts over…
I was chatting with an architect just the other day on the phone as I do so often and the conversation got around to using Twitter. “I see you are on Twitter,” I said. “Yes,” he retorted in that voice that is actually saying, I have wasted precious time. Instead…
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