4 Good Reasons for Social Media Change Or should I say; 4 Positively Good Reasons to Change How You use Social Media. It is important how Contractors and Consultants use social media within their marketing mix. If you take twenty marbles and throw them all together towards a small hole…
Marketing Tip for Architects and other related Construction Companies I was thinking that clients often say ‘you are only as good as your last job!‘ What amazes me is that there are some very good quality small companies in the construction marketplace. They provide quality workmanship and often go the…
The Power of Email You just might have some recollection of my last post. But, in case you don’t remember, here it is again at the click of a link. I realise more and more that architects, surveyors and building contractors who run their own small business have little time to…
Has Construction Marketing Become Complex? Has Construction Marketing become a complex and time consuming operation for your business? I think this is a question all business owners will face at some point. I tend to read a lot about different avenues of marketing and I for one must confess that…
I’m Going To Build Myself A House I had this wonderful idea pop in to my head recently. Let me tell you about it. I am going to build my own house. Yes, it’s really exciting isn’t it? Those who know me will think that I have taken leave of…
I would be quick to admit that there is a lot of hype that orbits around marketing. Often a regurgitation of facts, experiences and platitudes. You only need read some of the language used in a SM stream or on a personal Profile. It seems that one of the characteristics…
Why is it that I always seem to feel hesitant when it comes to speaking personally again? I have this debate in my head about the pros and cons of writing a post like this. After all, everybody has their own opinion right? But, it is at that point that…
Construction Marketing Tools I want to introduce you to a couple of very important construction marketing tools which can be used by Building Contractors and Construction Consultants alike. The reason most construction companies do not keep a record is usually because they think they hold all of this information in…
A Marketing Audit will provide a number of very significant benefits to your construction business. It has been developed with the micro construction business in mind. This post could have been called, The Benefits of a marketing audit for those smaller companies with very limited resources. The benefits of a…
I have just completed developing and writing an on line Marketing Audit for small business owners within the construction industry. There are three options ranging from a DIY to a 15 minute tick box exercise or a face to face meeting to review your current marketing activity. Over the last…
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