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The Power of Email

By Construction Marketing

The Power of Email You just might have some recollection of my last post.  But, in case you don’t remember,  here it is again at the click of a link. I realise more and more that architects, surveyors and building contractors who run their own small business have little time to…

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Stop and Think

By Construction Marketing

I would be quick to admit that there is a lot of hype that orbits around marketing. Often a regurgitation of facts, experiences and platitudes. You only need read some of the language used in a SM stream or on a personal Profile. It seems that one of the characteristics…

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Speaking Personally Again

By Construction Marketing

Why is it that I always seem to feel hesitant when it comes to speaking personally again? I have this debate in my head about the pros and cons of writing a post like this. After all, everybody has their own opinion right? But, it is at that point that…

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Construction Marketing Tools

By Construction Marketing

Construction Marketing Tools I want to introduce you to a couple of very important construction marketing tools which can be used by Building Contractors and Construction Consultants alike. The reason most construction companies do not keep a record is usually because they think they hold all of this information in…

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The Benefits of A Marketing Audit

By Construction Marketing

A Marketing Audit will provide a number of very significant benefits to your construction business. It has been developed with the micro construction business in mind. This post could have been called, The Benefits of a marketing audit  for those smaller companies with very limited resources. The benefits of a…

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Lessons In Effective Marketing

By Construction Marketing

I have just completed developing and writing an on line Marketing Audit for small business owners within the construction industry. There are three options ranging from a DIY to a 15 minute tick box exercise or a face to face meeting to review your current marketing activity. Over the last…

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Service Excellence

By Construction Marketing

A Marketing Audit – The Place to Start. I recently read an article on what it takes to sustain service excellence. It was a senior management perspective written by Singapore Airlines. It struck a chord deep within me because first, I think we are responsible to find ways to improve…

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