The Power of Email

By | Construction Marketing

The Power of Email You just might have some recollection of my last post.  But, in case you don’t remember,  here it is again at the click of a link. I realise more and more that architects, surveyors and building contractors who run their own small business have little time to…

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Be Purposeful And Don’t Quit

By | Construction Marketing

Be Purposeful And Do It! I was chatting with someone I have gotten to know quite well yesterday.  We were talking about the challenges of marketing a small architectural practice while having to meet with clients, design buildings, make numerous telephone calls, and a myriad of other business activities.  How…

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Stop and Think

By | Construction Marketing

I would be quick to admit that there is a lot of hype that orbits around marketing. Often a regurgitation of facts, experiences and platitudes. You only need read some of the language used in a SM stream or on a personal Profile. It seems that one of the characteristics…

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Speaking Personally Again

By | Construction Marketing

Why is it that I always seem to feel hesitant when it comes to speaking personally again? I have this debate in my head about the pros and cons of writing a post like this. After all, everybody has their own opinion right? But, it is at that point that…

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Construction Marketing Tools

By | Construction Marketing

Construction Marketing Tools I want to introduce you to a couple of very important construction marketing tools which can be used by Building Contractors and Construction Consultants alike. The reason most construction companies do not keep a record is usually because they think they hold all of this information in…

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The Benefits of A Marketing Audit

By | Construction Marketing

A Marketing Audit will provide a number of very significant benefits to your construction business. It has been developed with the micro construction business in mind. This post could have been called, The Benefits of a marketing audit  for those smaller companies with very limited resources. The benefits of a…

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Lessons In Effective Marketing

By | Construction Marketing

I have just completed developing and writing an on line Marketing Audit for small business owners within the construction industry. There are three options ranging from a DIY to a 15 minute tick box exercise or a face to face meeting to review your current marketing activity. Over the last…

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Service Excellence

By | Construction Marketing

A Marketing Audit – The Place to Start. I recently read an article on what it takes to sustain service excellence. It was a senior management perspective written by Singapore Airlines. It struck a chord deep within me because first, I think we are responsible to find ways to improve…

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