I was given a brown box as a gift by some very dear friends on my birthday years ago. They were all smiling and those standing around seemed to know what was in the box; except me. I do enjoy opening presents especially when I have no idea what they…
I have worked in the construction industry for long enough to know that one of the most important elements for small contractors and consultants is to receive a steady flow of tender/work enquiries through the door. Whenever I sit down with a new or existing client their expectation is for…
Marketing for those of us in the construction industry continues to be very challenging. It is becoming more difficult to create attention seeking behaviour – of the right kind. Everyone running a business today is vying for our attention because ‘attention seekers’ get the business? Well, yes and no! Let…
As a Building or Specialist Contractor a Blog is an excellent business and marketing tool. Of course you might think that blogging is for those best qualified to write well. I am not convinced about that! However, it may take a little longer to write the first few posts until…
It is May 2012 and the UK is buzzing with anticipation about the Olympics. The excitement has been building for the last couple of years as officials, consultants, and contractors have been working together to achieve a common goal – The 2012 London Olympics! All of this effort is creating…
Construction and Hootsuite In my last post I set out some general reasons why it is worth using Hootsuite to save you time and give you a dashboard to control several social media accounts. Today I want to give you some specific reasons why this same channel can help contractors,…
We have all heard about managing our time on social media because it can become a real ‘time drain.’ Social media channels are increasing in number and that means more time we do not have. Yet when wisdom prevails, we can manage our social media channels by using the right…
Blogging for Engineers is a structurally sound idea. Period! In fact, it would be a valuable exercise to calculate the load and conclude for yourself that the benefits to your business can be quite substantial. Puns aside, I could not find too many Engineers using the power of the Internet…
Mr Architect – the world awaits you…….and Mrs, Miss, Ms and Master… Social Media is both fascinating and daunting, creating a sky rocket of activity amongst business people in the last few years. Fascinating because of the wonder of the visible functionality and daunting because of the learning curve and…
Using Twitter in your marketing mix as a building contractor is vital if you are wanting to network with potential work providers. One of the key questions to answer is who to follow and how to find them. 1. Use a directory like Twitter Search to find the right people…
Recent Comments