Unconvinced About Social Media? Unconvinced about Social Media? You certainly wouldn’t be alone if you think that way. However, there is much evidence for adding Social Media to your Marketing Plan. If you are working in the construction industry it is smart to engage with allies. These are tough times….
Social Media In Construction I thought it was time to have a bit of fun. So, I registered with Slideshare and compiled a story called Social Media In Construction. It conveys a straightforward message for those Architects, Builders, Surveyors and others in construction-related companies. Whether you specialise in Damp Proofing…
4 Good Reasons for Social Media Change Or should I say; 4 Positively Good Reasons to Change How You use Social Media. It is important how Contractors and Consultants use social media within their marketing mix. If you take twenty marbles and throw them all together towards a small hole…
I am often asked how the construction industry is incorporating social media into their marketing plan. In all honesty, I think the jury is still out on this one. However, Social Media in business is certainly growing at an exponential rate. In the last couple of years, construction companies are…
Every industry today is caught up in the marketing revolution and construction is no exception. There are many builders, architects, surveyors and engineers who are sold on the idea of social media and have made it a part of their daily marketing. There are of course the sceptics who feel…
I have worked in the construction industry for long enough to know that one of the most important elements for small contractors and consultants is to receive a steady flow of tender/work enquiries through the door. Whenever I sit down with a new or existing client their expectation is for…
Construction and Hootsuite In my last post I set out some general reasons why it is worth using Hootsuite to save you time and give you a dashboard to control several social media accounts. Today I want to give you some specific reasons why this same channel can help contractors,…
We have all heard about managing our time on social media because it can become a real ‘time drain.’ Social media channels are increasing in number and that means more time we do not have. Yet when wisdom prevails, we can manage our social media channels by using the right…
How is the construction industry incorporating social media? Without doubt, some organisations working within the construction industry are still viewing social media platforms (Facebook, LinkedIn, Twitter) as simply a tool for the “marketing people” – at best as a way of keeping up with what’s happening within the sector and…
The title has been taken from a short story written by Alan Sillitoe in 1959. It is the story of a young teenager named Colin Smith who lived and grew up in Nottingham. His family were poor and his prospects were very limited apart from his main interest in petty…
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