Why construction firms should be using Twitter Over the last five years, Twitter has proved itself to be an integral part of the online marketing communications plan for thousands of businesses. Construction companies are seeing the need to build Twitter in to their marketing mix. Initial concerns that social media…
Unconvinced? Some social media marketing statistics for cynical construction professionals If you’re yet to be convinced that social media marketing can help grow your construction firm from an unknown local business to a highly respected competitor, here are some statistics which may help you to change your mind (Source: Social…
Most of us will have heard the Old Testament story of David and Goliath. Goliath a huge man, nearly nine feet tall, trained in military warfare, armed to the hilt and as hard as nails faced a fearless young shepherd boy named David. What are the odds of David coming…
How you should integrate social media marketing into YOUR construction firm It goes without saying that all businesses, large or small, should have a business plan, so they can plan their sustainability and growth, and measure their success over the short, mid or long term. Your marketing plan should slot…
Following on from my post yesterday about creating a marketing plan of action for small business called “Anyone For Coffee” Su came back to me with a different and very helpful perspective which I really appreciated. Here it is as a bonus. It is so great when networking really works….
So, what is social media? Social media marketing is quite simply, a platform by which organisations and individuals can communicate with key industry players and actual or potential clients. Most industries, including construction have long since recognised the power of this medium, but many have been slow to adopt the technology. …
The construction industry, like many other service industries, relies heavily on referrals and networking as a means of gaining instructions. The thought of actually having to go out and network fills many managers with fear and sends them scurrying behind their desks. Swapping a hard hat and clipboard for a…
With the advent of Social Media Marketing, does traditional marketing still have a place? Marketers have for years, preached about the pitfalls of running ad-hoc, singular marketing campaigns which tend to yield few results. They have told us that our marketing plans should contain detailed information about who we’re targeting,…
Construction firms should use Social Media Marketing for one very simple reason – survival. To put it bluntly, your target audience and industry colleagues are out there, waiting for a construction firm just like you to talk to them about the industry in general and specific local projects. They’re more…
Without doubt, some organisations working within the construction industry are still viewing social media platforms (Facebook, LinkedIn, Twitter) as simply a tool for the “marketing people” – at best as a way of keeping up with what’s happening within the sector and firing off marketing messages into the ether, at…
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