Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
Develop the Habit of a Marketing Culture I have worked in the UK Construction industry for nearly twenty years. I think over that time I have come across only a few contractors / consultants who actively encourage a culture of marketing within his or her construction business. You may be…
Negative Marketing Carries a Much Higher Price All activity by construction companies is a form of marketing. It will either be positive or negative marketing. Large multi-nationals spend thousands of pounds on advertising literature. These glossies and their websites boast of their accreditations, their achievements, workforce and completed projects. However,…
Social Media In Construction I thought it was time to have a bit of fun. So, I registered with Slideshare and compiled a story called Social Media In Construction. It conveys a straightforward message for those Architects, Builders, Surveyors and others in construction-related companies. Whether you specialise in Damp Proofing…
4 Good Reasons for Social Media Change Or should I say; 4 Positively Good Reasons to Change How You use Social Media. It is important how Contractors and Consultants use social media within their marketing mix. If you take twenty marbles and throw them all together towards a small hole…
Marketing Tip for Architects and other related Construction Companies I was thinking that clients often say ‘you are only as good as your last job!‘ What amazes me is that there are some very good quality small companies in the construction marketplace. They provide quality workmanship and often go the…
The Power of Email You just might have some recollection of my last post. But, in case you don’t remember, here it is again at the click of a link. I realise more and more that architects, surveyors and building contractors who run their own small business have little time to…
Has Construction Marketing Become Complex? Has Construction Marketing become a complex and time consuming operation for your business? I think this is a question all business owners will face at some point. I tend to read a lot about different avenues of marketing and I for one must confess that…
I’m Going To Build Myself A House I had this wonderful idea pop in to my head recently. Let me tell you about it. I am going to build my own house. Yes, it’s really exciting isn’t it? Those who know me will think that I have taken leave of…
I would be quick to admit that there is a lot of hype that orbits around marketing. Often a regurgitation of facts, experiences and platitudes. You only need read some of the language used in a SM stream or on a personal Profile. It seems that one of the characteristics…
Why is it that I always seem to feel hesitant when it comes to speaking personally again? I have this debate in my head about the pros and cons of writing a post like this. After all, everybody has their own opinion right? But, it is at that point that…
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