Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
This may well be a personal word for marketers. I recently read a story about a very well respected elderly carpenter who decided he wanted to retire and spend more time with his wife and extended family. He told his contracting employer of his decision and although he would miss…
Having a website designed and developed is one of the key decisions you will make for your business. I have written a little about this on our blog, Anatomy Of A Website. It is important that you understand what you want your site to do for your business. Try to focus…
Blogging The word ‘Blog’ comes from ‘weblog’ which is an online diary. You can share your thoughts and activities relating to your business or personal life through this medium. It is an excellent system for publishing and can be used by Architects, Engineers, Painting Contractors, Builders and anyone working within…
I am often asked how the construction industry is incorporating social media into their marketing plan. In all honesty, I think the jury is still out on this one. However, Social Media in business is certainly growing at an exponential rate. In the last couple of years, construction companies are…
What does your job as a construction manager entail on a daily basis? Meeting with planners and architects? Reviewing structural plans? Making budget estimates? Preparing progress schedules? Sound familiar? And whereabouts in this list does reviewing your strategic marketing plan appear? If you do indeed have a strategic marketing plan,…
It is always good to sit around the table with a new client. There is a feeling that this is a clean start, a new day and there is a certain buzz or energy that creates an expectation amongst us. How long does the enthusiasm last for? Questions are always…
Marketing In the Upturn Although the economic situation is looking considerably brighter, all industries are being cautioned that we are certainly not yet out of the woods, with further budget cuts and insolvencies still taking place. Research undertaken following on from the 1991 recession has proved that companies who maintain…
I have felt to break from my subject of ‘marketing’ in this post to speak personally about an issue which really concerns me. It seems to touch everyone’s life in some way or other. I think about this subject often so if you are open minded please proceed… “Beware the…
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