Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
How can Twitter really be used for construction firms? The social networking site Twitter is still seen by many professionals as simply a tool for informal chatting and wasting time which should be spent on actively progressing projects or sourcing new business leads. However, these individuals tend to be those…
Without doubt, some organisations working within the construction industry are still viewing social media platforms (Facebook, LinkedIn, Twitter) as simply a tool for the “marketing people” – at best as a way of keeping up with what’s happening within the sector and firing off marketing messages into the ether, at worst a time-consuming fad.
The marketing audit is a review or appraisal of your existing marketing activities. The audit will assess your past and present performance as a contractor or consultant. More importantly, it will enable you to plan for a more effective future.
In recent years we have seen fresh, new and innovative tools introduced for the marketeer’s toolbox. There has been an explosion of online social media platforms and some of them are appropriate and effective within the construction sector.
At CMMuk one of the key aspects of successful marketing consultancy is listening! We want to hear from you. We have been given two ears and one mouth so that we can listen twice as much as we speak.
The first steps are daunting! There are a couple of issues I would like to raise with the new generation of online social media enthusiasts. I speak as someone with L plates on when it comes to this way of spreading information and networking in construction! Firstly, in this year…
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