The marketing audit is a review or appraisal of your existing marketing activities. The audit will assess your past and present performance as a contractor or consultant. More importantly, it will enable you to plan for a more effective future.
“A good plan is like a road map: it shows the final destination and usually the best way to get there.” H. Stanley Judd.
The Benefits of an Audit
All construction companies will invest in marketing and as a result will see the benefits by carrying out this exercise. An audit will give you;
* A clear view of your current marketing activity.
* A plan of action showing you where to invest for future marketing.
* Weaknesses and strengths of your current and future marketing.
* A point of reference to benchmark your marketing activity.
