Marketing Audits

By August 23, 2010Construction Marketing

Marketing Audits

The marketing audit is a review or appraisal of your existing marketing activities. The audit will assess your past and present performance as a contractor or consultant. More importantly, it will enable you to plan for a more effective future.

“A good plan is like a road map: it shows the final destination and usually the best way to get there.” H. Stanley Judd.

The Benefits of an Audit

All construction companies will invest in marketing and as a result will see the benefits by carrying out this exercise. An audit will give you;

* A clear view of your current marketing activity.

* A plan of action showing you where to invest for future marketing.

* Weaknesses and strengths of your current and future marketing.

* A point of reference to benchmark your marketing activity.

Construction Marketing News?

We’ll send you email updates now and then.