A Marketing Audit – The Place to Start. I recently read an article on what it takes to sustain service excellence. It was a senior management perspective written by Singapore Airlines. It struck a chord deep within me because first, I think we are responsible to find ways to improve…
Where do I start when it comes to marketing my construction Surveying practice? This may well be the question you are asking right now. Of course, you can apply this to architects, builders or electricians. You have a very small budget and you will want to make it count. Armed…
It was last week when I sent out a post about late payments in construction, contractors taking more risks, receiving poorly written project briefs et al. You can read about it here. My motivation for writing this second post so soon was after reading an article in The Construction Enquirer about…
There is a very worrying trend within the construction industry amongst contractors, consultants and clients alike. I am not too sure what is behind all of this but there are some very telling signs. Companies going bust,(some of these are due to management issues or poor cash flow in this…
It is easy to get in to the habit of churning out posts and sending them hoping that what is written will strike a chord in the minds of your readers. Of course, the law of averages will tell you that a small percentage of people will read what you…
Any business serious about being competitive and making money plans for the mid and long term, producing a business plan on a yearly or bi-yearly basis. As part of this business plan, you will presumably be putting in place objectives over the next year or even five years. These…
I understand that the general consensus in marketing circles is that it costs six to seven times more to acquire a new customer than to maintain an existing customer. If this is true and from my experience it would certainly seem to be the case, then our existing client base…
This may well be a personal word for marketers. I recently read a story about a very well respected elderly carpenter who decided he wanted to retire and spend more time with his wife and extended family. He told his contracting employer of his decision and although he would miss…
Having a website designed and developed is one of the key decisions you will make for your business. I have written a little about this on our blog, Anatomy Of A Website. It is important that you understand what you want your site to do for your business. Try to focus…
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