Anatomy Of A Website I can remember calling construction businesses over twelve years ago to find out if they had a website. We had a mixture of responses to the question varying from antagonism to an indifference on the subject. So, what happened to change that? *In 2010, 30.1 million…
How you should integrate social media marketing into YOUR construction firm It goes without saying that all businesses, large or small, should have a business plan, so they can plan their sustainability and growth, and measure their success over the short, mid or long term. Your marketing plan should slot…
My wife and I lead what many would call a full life. We always seem to have either family or friends, or both in our home as well as connecting with new people elsewhere. We wouldn’t want it any other way. After all, life is about giving of ourselves, not…
I have just read an article about Usain Bolt, who is currently the world’s fastest man. The article refers to him as the “…relaxed funny guy who makes it look easy.” The article reminds me of my own relationship with social media and ongoing conversations with others who view it…
Following on from my post yesterday about creating a marketing plan of action for small business called “Anyone For Coffee” Su came back to me with a different and very helpful perspective which I really appreciated. Here it is as a bonus. It is so great when networking really works….
Good coffee evokes different responses from me. I will add quickly that I have become quite fussy over the years about my coffee and enjoy a well made filter or cappuccino – ‘espresso coffee with frothed hot milk or cream’ Just to prime you if I visit your office. At…
Relationally Cool I have read with interest lately the commentary about the use of the telephone for making contact with prospective work providers. Some say that ‘cold calling’ is of no value and in certain cases, I would agree because of the way the call is handled. My response to…
Having examined why it is important for a construction firm to carry out continued marketing communication, it is of course sensible to point out that not every firm can have its own dedicated marketing team, doing just that. It is also pertinent however, to advise against something which many smaller…
I have decided that every company has a personality which impacts on their marketing. This works both ways; good and bad! Ask others how they perceive your business. Friendly or Unfriendly Helpful or Unhelpful Committed or Half hearted Responsible or Irresponsible Thorough or Cutting Corners Fair or Unfair Co-operative or…
How should construction firms use the Pareto Principle? Vilfredo Pareto was an Italian economist who observed in 1906 that 80% of the land in Italy was owned by 20% of the people. He also carried out surveys on other countries and found similar results. In business we talk about the…
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