Musing my way through the construction marketing landscape and occasionally allowing myself to be distracted by encouraging people to develop character.
Construction Marketing Tools I want to introduce you to a couple of very important construction marketing tools which can be used by Building Contractors and Construction Consultants alike. The reason most construction companies do not keep a record is usually because they think they hold all of this information in…
A Marketing Audit will provide a number of very significant benefits to your construction business. It has been developed with the micro construction business in mind. This post could have been called, The Benefits of a marketing audit for those smaller companies with very limited resources. The benefits of a…
I have just completed developing and writing an on line Marketing Audit for small business owners within the construction industry. There are three options ranging from a DIY to a 15 minute tick box exercise or a face to face meeting to review your current marketing activity. Over the last…
A Marketing Audit – The Place to Start. I recently read an article on what it takes to sustain service excellence. It was a senior management perspective written by Singapore Airlines. It struck a chord deep within me because first, I think we are responsible to find ways to improve…
Where do I start when it comes to marketing my construction Surveying practice? This may well be the question you are asking right now. Of course, you can apply this to architects, builders or electricians. You have a very small budget and you will want to make it count. Armed…
It was last week when I sent out a post about late payments in construction, contractors taking more risks, receiving poorly written project briefs et al. You can read about it here. My motivation for writing this second post so soon was after reading an article in The Construction Enquirer about…
There is a very worrying trend within the construction industry amongst contractors, consultants and clients alike. I am not too sure what is behind all of this but there are some very telling signs. Companies going bust,(some of these are due to management issues or poor cash flow in this…
It is easy to get in to the habit of churning out posts and sending them hoping that what is written will strike a chord in the minds of your readers. Of course, the law of averages will tell you that a small percentage of people will read what you…
Any business serious about being competitive and making money plans for the mid and long term, producing a business plan on a yearly or bi-yearly basis. As part of this business plan, you will presumably be putting in place objectives over the next year or even five years. These…
I understand that the general consensus in marketing circles is that it costs six to seven times more to acquire a new customer than to maintain an existing customer. If this is true and from my experience it would certainly seem to be the case, then our existing client base…
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