This series of posts has been about why construction firms should be using Twitter. We have looked at why construction firms have benefited from an on line communications plan using Twitter. We have discovered that using Twitter in your marketing mix is a key ‘networking’ tool that is used to engage with real people.
In the third part of the series we looked at putting a plan of action in to place. For the seasoned pro user setting up an account has been the easy part of the bargain. But, I want to set out the process involved to set up an account and then finally in the last post offer some tips on running with it.
Setting up your account
1. Go to www.twitter.com and click on “Sign up”
2. Choose a username significant to your business and relevant password details.
3. Make sure it’s very clear who you are and what you do. Remember to complete your location and profile.
4. When you are working through your profile, ensure that you work through each tab, completing each field as you go.
5. On the Notifications tab, ensure that you tick the New Follower Emails and Direct Text Emails so you maintain detailed knowledge of who your followers are and anyone who is interested enough to DM (direct message) you.
6. Choose a suitable image for your profile and remember to include your website link and a paragraph detailing your services and your marketing message. This paragraph will help others looking for individuals in your industry to find you.
To set up your account takes literally minutes and once you have your account in place, you’re ready to start Tweeting and finding people to follow.
