Category: Blogging

What do you want?

It is easy to get in to the habit of churning out posts and sending them hoping that what is written will strike a chord in the minds of your readers. Of course, the law of averages will tell you that a small percentage of people will read what you write and find the content…

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Are Marketing Audits Helpful?

Any business serious about being competitive and making money plans for the mid and long term, producing a business plan on a yearly or bi-yearly basis. As part of this business plan, you will presumably be putting in place objectives over the next year or even five years. These objectives could be as bold (and…

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Personal word for Marketers

I recently read a story about a very well respected elderly carpenter who decided he wanted to retire and spend more time with his wife and extended family. He told his contracting employer of his decision and although he would miss the job and the pay they would get by as a family. The contractor…

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Builda Blog!

We all know what a Blog is and why Architects, Builders, Painting Contractors and Electrical Contractors et al should have one linked to their website. Read our earlier posts What is a Blog?, What to Blog About?,  Good Reasons Why an Architect (or other) needs to Blog, and Do Engineers Really Need a Blog? But…

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