Marketing in Dorset Archives - CMM | Construction Marketing Media https://www.cmmuk.com/tag/marketing-in-dorset/ The Construction Marketing Experts Fri, 17 Aug 2018 09:45:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 Negative Marketing https://www.cmmuk.com/2015/03/17/negative-marketing/ Tue, 17 Mar 2015 23:42:43 +0000 http://www.cmmuk.com/?p=3042 Negative Marketing Carries a Much Higher Price All activity by construction companies is a form of marketing. It will either be positive or negative marketing. Large multi-nationals spend thousands of pounds on advertising literature. These glossies and their websites boast of their accreditations, their achievements, workforce and completed projects. However,...

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]]> Lessons In Effective Marketing https://www.cmmuk.com/2013/11/18/lessons-effective-marketing/ Mon, 18 Nov 2013 14:30:55 +0000 http://www.cmmuk.com/?p=2843 I have just completed developing and writing an on line Marketing Audit for small business owners within the construction industry. There are three options ranging from a DIY to a 15 minute tick box exercise or a face to face meeting to review your current marketing activity. Over the last...

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]]> Why use a freelance marketer? https://www.cmmuk.com/2011/08/01/why-use-a-freelance-marketer/ Mon, 01 Aug 2011 00:08:29 +0000 http://www.cmmuk.com/?p=583 Having examined why it is important for a construction firm to carry out continued marketing communication, it is of course sensible to point out that not every firm can have its own dedicated marketing team, doing just that.  It is also pertinent however, to advise against something which many smaller...

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