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Marketing Archives - CMM | Construction Marketing Media

Getting the job done

Getting the Job Done

By | Construction Marketing

Getting the Job Done Every day we walk into our office knowing there is a job to be done. A project to be completed. We have our ‘To Do’ List. Deadlines, meetings, preparation for those meetings and a host of many other activities face us in business. But, getting the…

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construction marketing

Social Media In Construction

By | Construction Marketing

Social Media In Construction I thought it was time to have a bit of fun. So, I registered with Slideshare and compiled a story called Social Media In Construction. It conveys a straightforward message for those Architects, Builders, Surveyors and others in construction-related companies. Whether you specialise in Damp Proofing…

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4 Good Reasons for Social Media

By | Construction Marketing

4 Good Reasons for Social Media Change Or should I say;  4 Positively Good Reasons to Change How You use Social Media. It is important how Contractors and Consultants use social media within their marketing mix.  If you take twenty marbles and throw them all together towards a small hole…

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Service Excellence

By | Construction Marketing

A Marketing Audit – The Place to Start. I recently read an article on what it takes to sustain service excellence. It was a senior management perspective written by Singapore Airlines. It struck a chord deep within me because first, I think we are responsible to find ways to improve…

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What do you want?

By | Construction Marketing

It is easy to get in to the habit of churning out posts and sending them hoping that what is written will strike a chord in the minds of your readers. Of course, the law of averages will tell you that a small percentage of people will read what you…

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Don’t neglect the obvious

By | Construction Marketing

I understand that the general consensus in marketing circles is that it costs six to seven times more to acquire a new customer than to maintain an existing customer. If this is true and from my experience it would certainly seem to be the case, then our existing client base…

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Personal word for Marketers

By | Construction Marketing

This may well be a personal word for marketers. I recently read a story about a very well respected elderly carpenter who decided he wanted to retire and spend more time with his wife and extended family. He told his contracting employer of his decision and although he would miss…

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Designing a Website

By | Construction Marketing

Having a website designed and developed is one of the key decisions you will make for your business. I have written a little about this on our blog, Anatomy Of A Website.  It is important that you understand what you want your site to do for your business. Try to focus…

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