Negative Marketing Carries a Much Higher Price All activity by construction companies is a form of marketing. It will either be positive or negative marketing. Large multi-nationals spend thousands of pounds on advertising literature. These glossies and their websites boast of their accreditations, their achievements, workforce and completed projects. However,…
I have just completed developing and writing an on line Marketing Audit for small business owners within the construction industry. There are three options ranging from a DIY to a 15 minute tick box exercise or a face to face meeting to review your current marketing activity. Over the last…
Having examined why it is important for a construction firm to carry out continued marketing communication, it is of course sensible to point out that not every firm can have its own dedicated marketing team, doing just that. It is also pertinent however, to advise against something which many smaller…
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