Every industry today is caught up in the marketing revolution and construction is no exception. There are many builders, architects, surveyors and engineers who are sold on the idea of social media and have made it a part of their daily marketing. There are of course the sceptics who feel…
I was asked a simple question recently by a painting contractor. “What is a Blog?” Interesting, because I thought he might know. The word ‘Blog’ comes from ‘web log’ which is an on line diary. On this platform you can share your thoughts and activities relating to your construction business…
How do you differentiate your construction practice? Competitor differentiation is an important aspect of marketing for any business. What makes you different from the construction firm situated at the other side of town? Why should potential clients come to you, rather than them? Many construction firms make the mistake of…
Do architects and engineering practices really need a blog? After all, if you’re a competitive firm of architects or engineers, you already have a website, right? A blog, on the other hand, is simply a more informal “web log” (hence the name)- a chance to jot down a few thoughts…
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