Be Purposeful And Do It! I was chatting with someone I have gotten to know quite well yesterday. We were talking about the challenges of marketing a small architectural practice while having to meet with clients, design buildings, make numerous telephone calls, and a myriad of other business activities. How…
Michael Smith is the MD of Corniche Construction based in Crawley, West Sussex. He has been a leader within construction for over thirty years and Corniche is the proof of that track record. He is also a Trustee with the CIOB. You can find him on LinkedIn and Twitter. An…
Getting the Job Done Every day we walk into our office knowing there is a job to be done. A project to be completed. We have our ‘To Do’ List. Deadlines, meetings, preparation for those meetings and a host of many other activities face us in business. But, getting the…
Develop the Habit of a Marketing Culture I have worked in the UK Construction industry for nearly twenty years. I think over that time I have come across only a few contractors / consultants who actively encourage a culture of marketing within his or her construction business. You may be…
Marketing In the Upturn Although the economic situation is looking considerably brighter, all industries are being cautioned that we are certainly not yet out of the woods, with further budget cuts and insolvencies still taking place. Research undertaken following on from the 1991 recession has proved that companies who maintain…
Why construction firms should be using Twitter Over the last five years, Twitter has proved itself to be an integral part of the online marketing communications plan for thousands of businesses. Construction companies are seeing the need to build Twitter in to their marketing mix. Initial concerns that social media…
Having examined why it is important for a construction firm to carry out continued marketing communication, it is of course sensible to point out that not every firm can have its own dedicated marketing team, doing just that. It is also pertinent however, to advise against something which many smaller…
I have decided that every company has a personality which impacts on their marketing. This works both ways; good and bad! Ask others how they perceive your business. Friendly or Unfriendly Helpful or Unhelpful Committed or Half hearted Responsible or Irresponsible Thorough or Cutting Corners Fair or Unfair Co-operative or…
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