Unconvinced About Social Media? Unconvinced about Social Media? You certainly wouldn’t be alone if you think that way. However, there is much evidence for adding Social Media to your Marketing Plan. If you are working in the construction industry it is smart to engage with allies. These are tough times….
Blogging The word ‘Blog’ comes from ‘weblog’ which is an online diary. You can share your thoughts and activities relating to your business or personal life through this medium. It is an excellent system for publishing and can be used by Architects, Engineers, Painting Contractors, Builders and anyone working within…
I was chatting with an architect just the other day on the phone as I do so often and the conversation got around to using Twitter. “I see you are on Twitter,” I said. “Yes,” he retorted in that voice that is actually saying, I have wasted precious time. Instead…
Marketing for those of us in the construction industry continues to be very challenging. It is becoming more difficult to create attention seeking behaviour – of the right kind. Everyone running a business today is vying for our attention because ‘attention seekers’ get the business? Well, yes and no! Let…
As a Building or Specialist Contractor a Blog is an excellent business and marketing tool. Of course you might think that blogging is for those best qualified to write well. I am not convinced about that! However, it may take a little longer to write the first few posts until…
Handy social media marketing tips and resources There are many “social media marketing” experts and guides out there to help you with your online marketing activities – some even focusing on the construction industry. However, it will inevitably take time to find your feet with your online activity, so in…
We all know what a Blog is and why Architects, Builders, Painting Contractors and Electrical Contractors et al should have one linked to their website. Read our earlier posts What is a Blog?, What to Blog About?, Good Reasons Why an Architect (or other) needs to Blog and Do Engineers…
I have been asking architects simple questions lately about blogging. The reason for this is two fold, firstly I am convinced that it is a very powerful marketing tool when used correctly and the second reason is I wanted to get some feed back on their views. I am grateful…
I have mixed reactions from construction consultants on the need to add a Blog to their static website (more on that another time). They range from not knowing what a Blog is to thinking that this is probably the domain of others in the know!’ They have neither the time…
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