Be Purposeful And Do It! I was chatting with someone I have gotten to know quite well yesterday. We were talking about the challenges of marketing a small architectural practice while having to meet with clients, design buildings, make numerous telephone calls, and a myriad of other business activities. How…
What does your job as a construction manager entail on a daily basis? Meeting with planners and architects? Reviewing structural plans? Making budget estimates? Preparing progress schedules? Sound familiar? And whereabouts in this list does reviewing your strategic marketing plan appear? If you do indeed have a strategic marketing plan,…
Every industry today is caught up in the marketing revolution and construction is no exception. There are many builders, architects, surveyors and engineers who are sold on the idea of social media and have made it a part of their daily marketing. There are of course the sceptics who feel…
Relationally Cool I have read with interest lately the commentary about the use of the telephone for making contact with prospective work providers. Some say that ‘cold calling’ is of no value and in certain cases, I would agree because of the way the call is handled. My response to…
I have decided that every company has a personality which impacts on their marketing. This works both ways; good and bad! Ask others how they perceive your business. Friendly or Unfriendly Helpful or Unhelpful Committed or Half hearted Responsible or Irresponsible Thorough or Cutting Corners Fair or Unfair Co-operative or…
I was asked a simple question recently by a painting contractor. “What is a Blog?” Interesting, because I thought he might know. The word ‘Blog’ comes from ‘web log’ which is an on line diary. On this platform you can share your thoughts and activities relating to your construction business…
How do you differentiate your construction practice? Competitor differentiation is an important aspect of marketing for any business. What makes you different from the construction firm situated at the other side of town? Why should potential clients come to you, rather than them? Many construction firms make the mistake of…
Aspects of an Architect’s Website With the majority of people now turning to Google and other search engines when sourcing a supplier, instead of directories and phone books, it has never been more important for any organisation to have an online presence. In the case of a firm of architects,…
Do architects and engineering practices really need a blog? After all, if you’re a competitive firm of architects or engineers, you already have a website, right? A blog, on the other hand, is simply a more informal “web log” (hence the name)- a chance to jot down a few thoughts…
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