We have developed this questionnaire to help you, the client, understand what it means to have an effective web solution for your business. In other words, this form will help you as the client describe what it is you are looking for in a website. It will also be invaluable for the developer/designer to know exactly what the end product should look like.
Provide as much information as possible as you answer all of the questions below.
1. COMPANY OR PROJECT DETAILS:
Current Website if changing:
What is the reason for the website name and what does it mean or represent? (Is there a concept behind it?)
What does your company do? What are your areas of expertise?
List your Products and services and distinguish between main and secondary. This helps us to lay out your website in the correct order.
List a few keywords that describe your company or project. (e.g. creative, innovative, professional, informal etc)
What are the goals of this design or redesign process?
What do you expect visitors to do on your website? Please describe and differentiate main and secondary goals.
Describe your target audience (Age, gender, social status, job, annual income, habits, preferences etc).
List a few of your competitors and their current websites.
What do you do better than your competitors? Is there anything that makes you different and/or better?
4. DESIGN AND STYLE ASPECTS:
What should the website “look and feel” be like? (Simple, Modern, Clean, Playful, Professional, Formal etc)
5. ONLY FOR RE-DESIGN:
What should be kept from the current design and what can be changed? (e.g. colours, logos, images, content etc)
Do you have other preferences regarding colour, style, typography, illustrations, overall look or any other aspect?
List a few websites you like from a design or technical point of view. Point out what you like from them.
7. FINAL DETAILS:
If you have a sitemap or structure for the website, please outline it below. Please also describe the content of each page as much as you can.
8. ADDITIONAL COMMENTS: