Comments on: Differentiate https://www.cmmuk.com/2011/07/14/differentiate/ The Construction Marketing Experts Fri, 17 Aug 2018 09:45:25 +0000 hourly 1 https://wordpress.org/?v=6.3.1 By: Service Excellence - CMM https://www.cmmuk.com/2011/07/14/differentiate/#comment-27 Thu, 05 Sep 2013 08:37:06 +0000 http://www.cmmuk.com/?p=1040#comment-27 […] None of these purposes is wrong but ultimately we are in business in order to serve others. Serving is all about giving ourselves away or going the extra mile in order to make our service or product something worth having. The second […]

]]> By: Richard McKay https://www.cmmuk.com/2011/07/14/differentiate/#comment-26 Thu, 14 Jul 2011 12:07:45 +0000 http://www.cmmuk.com/?p=1040#comment-26 Well said – I’d recommend anyone running a business to read Seth Godin’s Purple Cow. It will transform how you think about how you differentiate your business. Helped us create Whisky Barrel Flooring and a soon to be released Flooring Project.

Cheers

Richard

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