Blogging The word ‘Blog’ comes from ‘weblog’ which is an online diary. You can share your thoughts and activities relating to your business or personal life through this medium. It is an excellent system for publishing and can be used by Architects, Engineers, Painting Contractors, Builders and anyone working within…
I am often asked how the construction industry is incorporating social media into their marketing plan. In all honesty, I think the jury is still out on this one. However, Social Media in business is certainly growing at an exponential rate. In the last couple of years, construction companies are…
I was chatting with an architect just the other day on the phone as I do so often and the conversation got around to using Twitter. “I see you are on Twitter,” I said. “Yes,” he retorted in that voice that is actually saying, I have wasted precious time. Instead…
Using Twitter in your marketing mix as a building contractor is vital if you are wanting to network with potential work providers. One of the key questions to answer is who to follow and how to find them. 1. Use a directory like Twitter Search to find the right people…
I thought I might have left writing about Twitter for a while but somehow I got caught up again with this brilliant networking tool and decided to ramble along with it. Followers and Leaders Marketing has been evolving rapidly over the last few years and unfortunately leaving many behind. There…
This series of posts has been about why construction firms should be using Twitter. We have looked at why construction firms have benefited from an on line communications plan using Twitter. We have discovered that using Twitter in your marketing mix is a key ‘networking’ tool that is used to engage with…
Why construction firms should be using Twitter Over the last five years, Twitter has proved itself to be an integral part of the online marketing communications plan for thousands of businesses. Construction companies are seeing the need to build Twitter in to their marketing mix. Initial concerns that social media…
Handy social media marketing tips and resources There are many “social media marketing” experts and guides out there to help you with your online marketing activities – some even focusing on the construction industry. However, it will inevitably take time to find your feet with your online activity, so in…
Over the last 10 years I have worked right across the board within construction marketing for multi-discipline practices in London to specialist firms selling products alongside their services out of an old cow barn. The set up meeting has always been revealing regarding the client’s understanding of marketing. I have…
Recent Comments