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Telephone Archives - CMM | Construction Marketing Media

Don’t neglect the obvious

By | Construction Marketing

I understand that the general consensus in marketing circles is that it costs six to seven times more to acquire a new customer than to maintain an existing customer. If this is true and from my experience it would certainly seem to be the case, then our existing client base…

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In Search of Tenders

By | Construction Marketing

I have worked in the construction industry for long enough to know that one of the most important elements for small contractors and consultants is to receive a steady flow of tender/work enquiries through the door. Whenever I sit down with a new or existing client their expectation is for…

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Business Is People

By | Construction Marketing

It is May 2012 and the UK is ¬†buzzing with anticipation about the Olympics. The excitement has been building for the last couple of years as officials, consultants, and contractors have been working together to achieve a common goal – The 2012 London Olympics! All of this effort is creating…

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Relationally Cool

By | Construction Marketing

Relationally Cool I have read with interest lately the commentary about the use of the telephone for making contact with prospective work providers. Some say that ‘cold calling’ is of no value and in certain cases, I would agree because of the way the call is handled. My response to…

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