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Contractors Archives - CMM | Construction Marketing Media

Don’t neglect the obvious

By | Construction Marketing

I understand that the general consensus in marketing circles is that it costs six to seven times more to acquire a new customer than to maintain an existing customer. If this is true and from my experience it would certainly seem to be the case, then our existing client base…

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Calling Contractors and Consultants

By | Construction Marketing

Every industry today is caught up in the marketing revolution and construction is no exception. There are many builders, architects, surveyors and engineers who are sold on the idea of social media and have made it a part of their daily marketing. ¬†There are of course the sceptics who feel…

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Twitter Tips for Contractors

By | Construction Marketing

Using Twitter in your marketing mix as a building contractor is vital if you are wanting to network with ¬†potential work providers. One of the key questions to answer is who to follow and how to find them. 1. Use a directory like Twitter Search to find the right people…

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Architect, Engineer – Differentiate!

By | Construction Marketing

How do you differentiate your construction practice? Competitor differentiation is an important aspect of marketing for any business. What makes you different from the construction firm situated at the other side of town? Why should potential clients come to you, rather than them? Many construction firms make the mistake of…

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