Negative Marketing Carries a Much Higher Price All activity by construction companies is a form of marketing. It will either be positive or negative marketing. Large multi-nationals spend thousands of pounds on advertising literature. These glossies and their websites boast of their accreditations, their achievements, workforce and completed projects. However,…
Marketing Tip for Architects and other related Construction Companies I was thinking that clients often say ‘you are only as good as your last job!‘ What amazes me is that there are some very good quality small companies in the construction marketplace. They provide quality workmanship and often go the…
Construction Marketing Tools I want to introduce you to a couple of very important construction marketing tools which can be used by Building Contractors and Construction Consultants alike. The reason most construction companies do not keep a record is usually because they think they hold all of this information in…
Without doubt, some organisations working within the construction industry are still viewing social media platforms (Facebook, LinkedIn, Twitter) as simply a tool for the “marketing people” – at best as a way of keeping up with what’s happening within the sector and firing off marketing messages into the ether, at worst a time-consuming fad.
At CMMuk one of the key aspects of successful marketing consultancy is listening! We want to hear from you. We have been given two ears and one mouth so that we can listen twice as much as we speak.
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