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Builders Archives - CMM | Construction Marketing Media

Constructing a Marketing Plan

By | Construction Marketing

What does your job as a construction manager entail on a daily basis? Meeting with planners and architects? Reviewing structural plans? Making budget estimates? Preparing progress schedules? Sound familiar? And whereabouts in this list does reviewing your strategic marketing plan appear? If you do indeed have a strategic marketing plan,…

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Business Coaching Guest

By | Construction Marketing

Let me introduce Business Coach Natalie Ekberg who I met on Twitter recently. She is a qualified business and personal life coach. She has both the qualifications and the experience as you will see. After all,  she has moved countries on 5 occasions in the last 15 years. I would…

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Relationally Cool

By | Construction Marketing

Relationally Cool I have read with interest lately the commentary about the use of the telephone for making contact with prospective work providers. Some say that ‘cold calling’ is of no value and in certain cases, I would agree because of the way the call is handled. My response to…

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Marketing personality

By | Construction Marketing

I have decided that every company has a personality which impacts on their marketing. This works both ways; good and bad!  Ask others how they perceive your business. Friendly or Unfriendly Helpful or Unhelpful Committed or Half hearted Responsible or Irresponsible Thorough or Cutting Corners  Fair or Unfair Co-operative or…

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What is a Blog?

By | Construction Marketing

I was asked a simple question recently by a painting contractor. “What is a Blog?” Interesting, because I thought he might know. The word ‘Blog’ comes from ‘web log’ which is an on line diary. On this platform you can share your thoughts and activities relating to your construction business…

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