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First steps are daunting!

First steps are daunting!
August 23, 2010 John

The first steps are daunting!

There are a couple of issues I would like to raise with the new generation of online social media enthusiasts. I speak as someone with L plates on when it comes to this way of spreading information and networking ย in construction!

Firstly, in this year I have been overseeing the development of our new website which is hopefully user friendly and easy to navigate. It would be good to get some feedback on it. However, I have been distracted on more than one occasion by the overwhelming amount of information available on the Internet. There is mountains of information ย about Websites, Blogs, Facebook, Twitter, Delicious, tags, WordPress, Hootsuite, Klout, Mailchimp, AWeber, Magento, LinkedIn and the list goes on and on and on like a river!

I enjoy the simple life, so after reading and researching these words and a hundred others I came to see that they are not all for me. What a relief! I found that developing a strategy can be overwhelming and at times I wanted to run from this important task. Sticking with the plan of action has helped save my sanity. So, what is the moral of this story? ย Planning is essential for marketing. Plan and then build, just as you would a building. Good common sense.

Linked to all of this is the realisation that CMM will look for ways to introduce social marketing to the construction industry โ€“ and that seems daunting. ย Why? Because this industry is slow to catch on to new forms of marketing which in some quarters is perceived to be unnecessary and expensive. However, I am really excited about the prospect of helping this process forward along with others who feel exactly the same. I will say more in the future about this.

So, if all else fails, read the instructions. Stick with your plan of action and build on that.