In my last post I set out some general reasons why it is worth using Hootsuite to save you time and give you a dashboard to control several social media accounts. Today I want to give you some specific reasons why this same channel can help contractors, engineers, architects and others be everywhere they want read more…

We  have all heard  about managing our time on social media because it can become a real ‘time drain.’ Social media channels are increasing in number and that means more time we do not have.  Yet when wisdom prevails,  we can manage our social media channels by using the right tools. In the construction industry read more…

Blogging for Engineers is a structurally sound idea. Period! In fact, it would be a valuable exercise to  calculate the load and conclude for yourself  that  the benefits to your business can be quite substantial. Puns aside, I could not find too many Engineers using the power of the Internet to market their construction skills read more…

Social Media is both fascinating and daunting, creating a sky rocket of activity amongst business people in the last few years. Fascinating because of the wonder of the visible functionality and daunting because of the learning curve and time investment required. And the pace quickens! Each month there seems to be some new app or read more…

Using Twitter in your marketing mix as a building contractor is vital if you are wanting to network with  potential work providers. One of the key questions to answer is who to follow and how to find them. 1. Use a directory like Twitter Search to find the right people on Twitter. By doing this read more…