Having examined why it is important for a construction firm to carry out continued marketing communication, it is of course sensible to point out that not every firm can have its own dedicated marketing team, doing just that.  It is also pertinent however, to advise against something which many smaller businesses do, which is to read more…

Which are the best social media sites to use? Over the last few years, as the purpose behind social media marketing became clearer and its advantages became more widely known, more and more “networking” sites have sprung up all over the internet. Gradually, social networking sites have become increasingly niche, turning what is often a read more…

Over the last 10 years I have worked right across the board within construction marketing for multi-discipline practices in London to specialist firms selling products alongside their services out of an old cow barn. The set up meeting has always been revealing regarding the client’s understanding of marketing. I have often asked myself the question, read more…

Although the economic situation is looking considerably brighter, all industries are being cautioned that we are certainly not yet out of the woods, with further budget cuts and insolvencies still taking place. Research undertaken following on from the 1991 recession has proved that companies who maintain or increase their marketing activity during a downturn, are read more…

Without doubt, some organisations working within the construction industry are still viewing social media platforms (Facebook, LinkedIn, Twitter) as simply a tool for the “marketing people” – at best as a way of keeping up with what’s happening within the sector and firing off marketing messages into the ether, at worst a time-consuming fad. But read more…