Unconvinced About Social Media? Unconvinced about Social Media? You certainly wouldn’t be alone if you think that way. However, there is much evidence for adding Social Media to your Marketing Plan. If you are working in the construction industry it is smart to engage with allies. These are tough times….
TAKE TIME ALONE TO THINK CREATIVELY You may have guessed that I enjoy walking. I moved from running to walking many years ago due to a back injury. Change is good for us. It was for me, although not easy. I enjoyed the buzz of running and the positive effects…
THEY WERE KEEN TO WIN NEW WORK Are you keen to win new work? I was recently invited to a meeting with a professional consultancy. They were keen to win new work and so grow their client base. One of the directors told me that they had just run a campaign…
Preparation – A key for life and Business Preparation is according to Merriam Webster ‘the action or process of making something ready for use or service or of getting ready for some occasion, test, or duty.’ I was profoundly struck by the comments made by a friend of ours over…
Getting the Job Done Every day we walk into our office knowing there is a job to be done. A project to be completed. We have our ‘To Do’ List. Deadlines, meetings, preparation for those meetings and a host of many other activities face us in business. But, getting the…
Develop the Habit of a Marketing Culture I have worked in the UK Construction industry for nearly twenty years. I think over that time I have come across only a few contractors / consultants who actively encourage a culture of marketing within his or her construction business. You may be…
Negative Marketing Carries a Much Higher Price All activity by construction companies is a form of marketing. It will either be positive or negative marketing. Large multi-nationals spend thousands of pounds on advertising literature. These glossies and their websites boast of their accreditations, their achievements, workforce and completed projects. However,…
Social Media In Construction I thought it was time to have a bit of fun. So, I registered with Slideshare and compiled a story called Social Media In Construction. It conveys a straightforward message for those Architects, Builders, Surveyors and others in construction-related companies. Whether you specialise in Damp Proofing…
4 Good Reasons for Social Media Change Or should I say; 4 Positively Good Reasons to Change How You use Social Media. It is important how Contractors and Consultants use social media within their marketing mix. If you take twenty marbles and throw them all together towards a small hole…
Marketing Tip for Architects and other related Construction Companies I was thinking that clients often say ‘you are only as good as your last job!‘ What amazes me is that there are some very good quality small companies in the construction marketplace. They provide quality workmanship and often go the…
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