Welcome to CMM Construction Marketing at it's best

Collection of thoughts, mostly relating to construction marketing

What do you want?

It is easy to get in to the habit of churning out posts and sending them hoping that what is written will strike a chord in the minds of your readers. Of course, the law of averages will tell you that a small percentage of people will read what you…

Are Marketing Audits Helpful?

Any business serious about being competitive and making money plans for the mid and long term, producing a business plan on a yearly or bi-yearly basis. As part of this business plan, you will presumably be putting in place objectives over the next year or even five years. These objectives…

Don’t neglect the obvious

I understand that the general consensus in marketing circles is that it costs six to seven times more to acquire a new customer than to maintain an existing customer. If this is true and from my experience it would certainly seem to be the case, then our existing client base…